Daniel Yund Concept for Olympics Poster Series, 2008
In spirit of the Winter Games, it would only be fitting to have a post on Olympic poster designs. Designing an Olympic poster is a classic student assignment for Graphic Designers. Searching the web, I came across these two up and coming designers, Daniel Yund and Alan Clark. Both designers use concrete shapes, repetition and the movement of the sport which contrast from the Olympic Games posters that we have seen in recent years. Typically Olympic posters are more complex, focusing on the athlete, form, motion and emotion. Although these designs are concepts and not official Olympic posters, their work is clever, unique and very Swiss . K
Alan Clarke Olympic posters proposal for London 2012
“My thinking behind these posters was to convey the movement and energy of the games, in a simple yet abstract way. The designs focused on the movement and speed of the athletes equipment. They were used to help travelers associate relevant tube stops, with the Olympic events that are being held there.”
- Alan Clarke
Alan Clarke Olympic posters proposal for London 2012
Otl Aicher 1972 Munich Olympic Posters are a great example of the International Style and most likely inspired the designs of Clarke and Yund. What are some of your favorite Olympic Poster Designs?
Official Olympic Games Poster Munich 1972
What do you think of the 2010 Vancouver posters?
Official Olympic Games Poster Vancouver 2010 Snowboard Halfpipe
Official Olympic Games Poster Vancouver 2010 Figure Skating
