The worst in advertising 2009
Can’t believe no one has done this sooner, but finally an award for the worst of the worst, shitty advertising. The Tracy awards, named not after the crappie town I spent my youth in (which would seem highly appropriate) but after it’s founder Tracy Crowell of Crowell Advertising in Salt Lake City, UT. The First Annual Tracy Awards included awards such as Best reckless waste of expensive talent, which went to Oreo’s ” Double Stuff Racing League,” Best use of cross-promotion to single-handedly destroy comedy forever, which went to Microsoft’s “Family Guy/Windows 7,” Best use of a dead horse to beat another dead horse while jumping the shark which went to Coors Light’s “Post-Game Coach Interviews” and my favorite Best cavalier perversion of the English language in a PSA which went to Utah Governor’s Committee on Employment of People with Disabilities “Don’t ‘dis’ ability” Billboard. Although I am sure the state had a budget, there is no excuse for such perversion and horrific design. However, the Tracy Awards left one very important award out, the award for Best use of an old fart trying to sell homogenized condiments to sandwiching eating hipsters who will not tone it down [Miracle Whip, We will not tone it down]. To see the full awards list check it out at The Tracys Awards.com. K
