creative bleed

Why hasn’t anyone done this sooner…redesign the barcode! It’s a classic example of assuming something has to remain untouched because changing it would create chaos. Leave it to a Japanese design firm, Design Barcode, Inc, to push the boundaries and explore creative freedom by changing the barcode and starting a revolution. Although they have been doing this for years, I have yet to see or notice one on packaging here in the States, but apparently, they are all over Japan.